Watching Herman Cain

Presidential candidate Herman Cain has enlivened the Republican field. Known for running a pizza company and his catchy 9-9-9 tax plan, Cain has caught much attention. He briefly held a polling lead, only to see some support lost amidst accusations of sexual harassment.

Herman Cain is widely referred to as one of the better and more polished candidates in front of the camera; when Cain does an interview, he comes out as supposedly more likeable.

Several weeks ago, I had my first opportunity to watch Cain actually speak (on the television, of course). It wasn’t a very special speech, merely another normal interview. This one was on the Hannity Show.

Indeed, Cain did seem well-spoken in the interview. The media often refers to him as folksy but lacking seriousness; to me, however, he seemed very serious (a lot more serious and less prone to joking than I’d previously anticipated given his media image). Nothing, in fact, differentiated him from any other serious Republican candidate. He didn’t make a joke.

The media also states that Cain is very prone to talking about his 9-9-9 tax plan; every time Cain answers a question, he supposedly is able to magically switch the topic to 9-9-9. However, I didn’t hear Cain mention 9-9-9 once in the interview.

Finally, the media states that Cain has a talent for dodging questions, or rather a skill in transforming a ridiculous assertion into a perfectly reasonable-sounding point. I got to see Cain do this in action when Hannity questioned him about why he was visiting Tennessee rather than another more important early primary state. The implication was that Cain wasn’t really campaigning seriously for president. In response, Cain went on a very convincing deflection about the importance of southern states in the early primaries. I would have been perfectly convinced myself if I had known less about the primary process.

All-in-all, watching Cain was a very interesting experience. Seeing him talk on television for the first time was a lot different from the expectation of what he’d be like that I’d  created from the media.

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